Robert Skrob has more than 20 years of experience in the association industry, helping associations grow their memberships through better benefits, communication and systems. Under his leadership, several associations have grown to represent over 90 percent of the potential members within their industries.

Throughout his career, Robert has worked with hundreds of companies to market and promote their products and services to members of associations. Robert is the owner of Membership Services, Inc., an association management company headquartered in Tallahassee, Fla., specializing in membership marketing, recruitment and retention. Although he hasn’t practiced public accounting since 1995, he maintains his CPA license and fulfills its continuing education requirements to please his mother, who wants him to keep his license so he has something to “fall back on if this marketing thing doesn’t work out.” Robert has been married to Kory since 1994, and they have two children, a daughter, Samantha (18), and a son Robert, (14). Robert, Sr., enjoys running and smoking Partagas #10 cigars, although rarely at the same time.